Privacy Policy

Last updated: Aug 25, 2021

The Society of the Middle Ages, Inc (SMA) values your trust and is committed to protecting your privacy. This Privacy Policy is designed to clearly communicate how we collect, use, and share your information. This Privacy Policy describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding our use of your information.

This Privacy Policy applies to all information collected through your communications with SMA, whether electronic, written or oral; information collected through SMA websites or mobile applications (“Apps”); as well as any other information about you that we may collect offline or receive from third parties (collectively referred to as the “Services”). By accessing our Services or providing your information to SMA, you accept and agree to the practices described in this Privacy Policy.

For your convenience, you may review specific information about our data practices by clicking on any of the questions and statements below:

What types of personal information do we collect from you?

SMA collects information in support of our mission to be an educational living history organization. It is dedicated primarily to the promotion of research and re-creation in the field of Western culture between the years of 400 A.D. to 1500 A.D.

SMA is a place where reenactors from all backgrounds can engage in experimental archaeology, practice the arts of the Middle Ages, and share our love of all things medieval with like-minded history aficionados.

The information you provide allows us to personalize your interactions with SMA so that we can better respond to your requests, understand your needs, and provide you the information and resources you need. In general, the type and amount of information we collect on you will depend on how you choose to interact with SMA. For instance, if you are a member or local officer contacting us for assistance, we will need different information to assist you than if you are using our website to donate to SMA.

Personal Information. While you are engaging with SMA and utilizing SMA’s Services, SMA may collect information that identifies you as an individual or which is linked or

linkable to you as an individual (“Personal Information”). Examples of Personal Information include your name, email address, mailing address, phone number, personal preferences, occupation, limited health information such as your ADA needs for attending an event, and other account-related information. IMPORTANT: The SMA will not directly contact or request credit or bank card information from you. This will be done via their payment portals.

Personal Information shall not include any information posted, shared or sent by or to you in any public forum or any Services that specifically provide that the content may be used in a public manner. SMA cannot commit to treating such information confidentially in the same manner that other Personal Information will be treated under this Privacy Policy.

The categories of information are outlined below:

  • Contact Information and Preferences. We may request contact information such as your name, mailing address, telephone number, e-mail address, and your preferences for how you would like to be contacted by SMA. We may also use third-party services to supplement or to ensure accuracy of contact information.
  • Demographic Information. We may request limited demographic information such as your gender, race or ethnicity, marital status, geographic location, and/or primary language. We may also use publicly available data or third-party services to supplement this information.
  • Sensitive Personal Information (Other than Health Information). Unless we specifically request or invite it, we ask that you not send or otherwise disclose to us your political opinions, religion or other beliefs, passport or national identity number, criminal background, or trade union membership. In those cases where we may request or invite you to provide the foregoing information, we will only do so with your express consent or where there is a clear reason for doing so—and then only to the extent such data is required to ensure that we provide appropriate facilities or support to enable you to participate in the event.
  • Health Information. . If you register to participate in a SMA event and you identify a health need, we may ask you about your specific needs so that we can let you know about special accommodations to provide for you or how to contact the event facility to ask their management directly. We may request limited health information about you such as your ADA needs. For instance, this information may be needed such data as volunteered by you that is required to ensure that we provide appropriate facilities or support to enable you to participate in the event. This health information may be transmitted electronically for the uses and/or disclosures described in this Privacy Statement. We may request more detailed information if you enroll in a research study.
  • Financial Information. If you donate to SMA or make a retail purchase on a SMA Site, we will collect payment information such as your credit card



  • number to process your transaction. We may also collect the name of your employing company, if you would like for that company to make a matching donation. We may use a third-party payment service to process payments made through the Services. We will retain your credit card information only for as long as necessary to process the transaction.
    • Aggregate Information. When you access a Service, SMA might also automatically collect information about your visit that does not reveal your specific identity or does not directly relate to an identifiable individual (“Aggregate Information”), such as information about how many users log on to the Services on a daily basis. The gathering of this Aggregate Information may be accomplished using cookies or pixel tags (see below) by SMA and its third-party service providers, which track user activity of SMA’s Services. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. It may include the following: • SMA Services most frequently accessed.
    • Date and time when SMA webpages were visited.
    • Amount of time spent on a SMA webpage.
    • Number of visits to SMA Services.
    • Types of browsers used;
    • Cookie preferences.
    • Search terms used.
    • Internet Protocol (IP) addresses.
    • Type of computers used; or
    • Web services used.


SMA also may use a unique assigned number located with its URL to determine the website from which you navigated to get to the websites. While this number may not be apparent to you, it does not contain your Personal Information.

How do we collect personal information about you?

SMA may collect Personal Information in a variety of instances when you engage or communicate with us. For example, we may collect information about you in the following circumstances:

Login. We may request Personal Information whenever you log in to your account. We reserve the right to request any additional information necessary to establish and maintain your account.

Requests for Information and Resources. When you contact SMA for information and resources, we will collect the Personal Information you provide in order to assist you.

Site and App Use. We may collect Personal Information through your use of SMA sites and Apps, including online public forums, discussion boards, or chat rooms. If you become a

registered user or member of SMA, we will collect login and profile information and may also collect information about your areas of interest. Please note that any information you post within public forums will become public and may be read, collected, and used by anyone. Please exercise caution when deciding whether to disclose your Personal Information in public forums.

Donations. If you make a donation to SMA, we will collect Personal Information from you that may include: your name, address, telephone number, and/or email address so that we can send you a receipt and/or thank you for your donation. We may also collect limited financial information to process your donations.

Employment or Volunteer Participation. If you seek employment with SMA or volunteer for SMA, we will collect information related to your role. For instance, we will collect employment history information if you submit a resume to SMA. If you are volunteering, we may ask about your experience in similar roles, and/or for any background information needed for the specific volunteer role, such as background checks.

Individual as Service Provider. If you partner with SMA to provide Services, we may collect information such as name, other volunteer agency, employer, title, contact information. We collect this information for the purposes of contacting you about the partnership. If it is necessary for purposes of paying you for Services provided, we may also collect bank account information, address, etc.

Third-Party Fundraising Campaigns. Promotions or Events. We may use or interact with third parties to conduct fundraising campaigns, promotions or events, including online platforms. In these instances, we may receive access to donor reports which includes donor name, contact information and donation amount. We also may receive your Personal Information if you respond to a cause-related marketing campaign or other promotion benefitting SMA that is conducted by a corporate partner.

Social Media Interfaces. If you elect to connect your social media account to your SMA account, certain Personal Information from your social media account will be shared with us, which may include Personal Information that is part of your profile or your friends’ profiles. Your interactions with social media companies and the use of their features are governed by their privacy policies.

Other Sources. We may receive your Personal Information from other sources, including SMA Affiliates or field offices that you engage with; third-party organizations we collaborate with to provide support services and information; or supplemental data sources to supplement or link the information we collect from you.

How may we use your personal information?

We may use Personal Information for the following purposes:

  • Mission Delivery and Support Operations. We will use your Personal Information to respond to your inquiries and to provide you with the information, resources and support services you request. We may use your Personal Information to help us better understand the individuals we serve, to better communicate with you, and to better serve you and your community with relevant programs, services and information. We may also use your Personal Information to develop, evaluate and improve our programs and services. For instance, we may contact you with a survey seeking voluntary feedback on services you have received.
  • We may use your Personal Information to keep you informed about SMA developments, to notify you of SMA services that may be of interest to you, to invite you to upcoming SMA events in your area, to request voluntary time or monetary contributions to SMA, or to request your participation in a SMA research study.
  • Data Analytics. We also may perform data analysis and research activities to gain a greater understanding of SMA interest and our members. This analysis can help us improve SMA experiences, mission delivery, and support. We may also perform data analytics to improve our products and services that can better support our mission.
  • Targeted Fundraising. We may use certain information (name, address, telephone number or email information, date of birth, gender, dates of service, department of service information, etc.) to verify identity and/or contact you for the purpose of raising money for SMA, but you have the right to opt-out of receiving such future communications with each communication. You are free to opt-out of any or all fundraising communications and your decision will have no impact on your ability to receive or access SMA services.
  • Other Business Purposes. We may use Personal Information for other business purposes, such as conducting audits, fraud monitoring and prevention, recordkeeping, developing new services, enhancing, improving or modifying our programs and our Services, identifying usage trends, determining the effectiveness of fundraising campaigns and mission activities, and updating and expanding our business activities.
  • Targeted Outreach and Advertising. We may work with third-party service providers to target advertisements and outreach to you based on your preferences or other information, in some cases combining data we collect from you through online cookies and other technologies with other identifiable data and de-identified data (such as a hashed, non-readable email or postal address). In addition, we may use third-party service providers to display content-specific advertisements to you after you have left our sites when you go to other websites. These third-party service providers may use cookies, web beacons or similar technologies to tailor advertisements to interests shown by browsing our sites or by visiting other



  • We do not control the third-party service providers’ tracking technologies or how they may be used. The collection of your information or use of technologies by third-party service providers are subject to those third-parties’ privacy policies, not SMA’s.
  • App Usage Data. When you download and use SMA Apps, we may track and collect App usage data, such as the date and time your device accesses our servers and what information and files have been downloaded to the App based on your device number.
  • With Your Consent. In addition to the other uses described in this section, we may also use your information as you expressly authorize us to do so.


We may also use Aggregate Information or other data that we collect on an aggregate or anonymous basis (meaning it does not identify any individuals) for various internal purposes, where permissible under applicable laws and regulations, to help deliver products, services, and content that are better tailored to the users of our services and for other purposes.

  • Internet Protocol (IP) Addresses from All Visitors to its Websites. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, administer our websites, analyze trends, track users’ movement on our webpages, gather broad demographic information for aggregate use for us to improve our webpages, and deliver customized, personalized content. IP addresses are not linked to Personal Information.
  • Browser and Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using. We use this information to ensure that the Services function properly.
  • Web Server Traffic Pattern Information and Browsing History. We collect standard web server traffic pattern information and your browsing history. General traffic, Site usage, browser information and length of stay information is collected.
  • Cookies. We use “cookies,” small files that are sent to your web browser and stored on your computer’s hard drive, to enhance your online experience. The cookies collect information about your use of our Services, such as the type of browser you use (such as Google Chrome or Internet Explorer), your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the website), how you were directed to the Services, which specific pages you accessed, how long you view each page, the time and date you access our Services and anonymous traffic data. If you do not want information collected by cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a cookie (or cookies) from a website. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services.
  • Pixel Tags and Other Similar Technologies. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the online actions of users of the Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
  • Physical Location. We may collect the physical location of your device by, for example, using satellite, cell phone tower or Wi-Fi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we may not be able to provide you with the applicable personalized services and content.
  • De-Identified Information and Aggregate Information for Data Analysis and Research. “De-identified information” means information where identifiers have been removed so that it does not directly or indirectly identify and cannot reasonably be used to identify an individual. “Aggregate Information” means information about groups or categories of individuals which does not identify and cannot reasonably be used to identify an individual. For example, we may use aggregate information to compare the types of services our members utilize in one geographic location with another to understand how the two groups are different or similar. We may use De-identified information and aggregate information for activities including data analysis and research to gain a greater general understanding of breast cancer, breast cancer treatment and the related needs of our members and our patients and their caregivers.


With whom may we share your personal information?

In furtherance of our mission, your Personal Information may be shared with:

  • With Your Consent. SMA may share information about you with others if you give us permission or direct us to share the information.
  • Third Party Service Providers. We may need to share Personal Information with third parties that provide operational services on our behalf (such as website hosting, information technology and infrastructure, data analytics, email delivery, credit card processing, order fulfillment, auditing or other services) or that assist SMA in providing you with support and resources.
  • SMA Affiliates. We may provide your information to a SMA Affiliate as well as other organizations we work with to provide services, products or programs. We may also share information with content providers, sponsors, service providers or other third parties to advance the goals of education, dissemination or information and otherwise in fulfillment of our mission.



  • Mission Collaborators. We may collaborate with organizations to provide or improve SMA’s services and operations. For example, we may share Personal Information, as applicable, with organizations that are working with SMA to provide free or discounted transportation or lodging services to our members or with organizations to conduct data analytics projects that allow us to better understand the use of our services.
  • Volunteers. We may share limited personal information, such as contact information, with volunteers who are assisting SMA and who require the information as part of their duties.
  • Third Party Charitable Promotions. We may also share your Personal Information, excluding health information, with third-party companies that are conducting charitable sales promotions to benefit SMA. You are under no obligation to respond to those promotions.
  • Social Media. If you engage with SMA on a public, social media platform, you may be sharing your Personal Information with your friends associated with your social media account, to other website users and to your social media account provider, in connection with your social sharing activity. By connecting your SMA account with your social media account, you authorize us to share information with your social media account provider. For example, if you log-in to our website using your social media account, use a “like” button or use other social media features while visiting our website, those social media companies may collect information about you. You understand that your interactions with social media companies, the use of their features, and the use of the information we share will be governed by their privacy policies. Please note that any information you post within these public forums or social media pages may become public and may be read, collected, and used by anyone. Please exercise caution when deciding whether to disclose your Personal Information in these forums.
  • Partners for SMA-Related Activities. SMA has some unique opportunities for its partners to share products or services with you that may benefit SMA and its mission. SMA may make your Personal Information available to these third parties to further these purposes.
  • Other Uses or Disclosures of Personal Information. We may also use and disclose your Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, which may include laws outside your country of residence, to respond to requests from public and government authorities, which may include authorities outside your country of residence, to cooperate with law enforcement, or for other legal reasons;; and (b) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others. In addition, SMA may use, disclose or transfer your information to a third-party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our organization (including in connection with any bankruptcy or similar proceedings).


What are your privacy options and access?


Contact Preferences and Restrictions. We respect your privacy and recognize that you may wish to limit the ways in which we contact you and/or share your Personal Information, including for fundraising purposes. On many of our communications, you may manage what type of communications you want to receive from SMA, or you may opt-out from receiving certain communications. However, we will continue to send transaction-related emails regarding our relationship and the services you have requested.

In addition, SMA offers the following options:

  • Do not contact me (ends all communications except transaction-related notifications).


To inform us of any desired restrictions, please make changes through the instructions on the SMA email communication, email us at:  subject line: Attn Privacy, or mail your request to: SMA, 1201 Military Road, Suite 2 #172

Benton, AR 72015, Attn: PRIVACY.


Registrations and Subscriptions. If you register for a SMA event or sign up for a newsletter or similar subscription, you will receive communications related to that service, regardless of your prior preferences or restrictions. If you no longer wish to receive event emails or other email subscriptions, email us at subject line: Attn Privacy, or mail your request to: SMA, 1201 Military Road, Suite 2 #172

Benton, AR 72015, Attn: Privacy.


Mobile Applications (Apps). You can stop collection of information by Apps by uninstalling the Apps. You may use the standard uninstall processes available as part of your mobile device or network. To discontinue the collection of geolocation data within Apps, you can modify your privacy settings on your mobile device.


To Request a Copy of Your Personal Information and to Object to the Processing of Your Personal Information. Subject to applicable law, you may have the right to obtain confirmation regarding whether SMA processes Personal Information about you and/or to request access to and receive information about the Personal Information that we maintain. This may include listing certain categories of personal data that we have disclosed to third parties for their direct marketing purposes and the identity of those third parties. To make such a request, please contact us using one of the methods provided in “How to Contact Us.” In your request, please make clear what Personal Information you would like to review. For your protection, we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable, consistent with applicable law.

Subject to applicable law, you may also have the right to object to the processing of your Personal Information, and have the information blocked, anonymized, or deleted, as appropriate. This may include the ability to opt-out of the sale of personal data. Please note that in cases of deletion, we may keep limited personal information to document your request. The right to access Personal Information may be limited in some circumstances by local law. To exercise these rights, please email us at email us at subject line: Attn Privacy, or mail your request to: SMA, 1201 Military Road, Suite 2 #172

Benton, AR 72015, Attn: Privacy.

Although SMA makes good faith efforts to provide individuals with access to their Personal Information, there may be circumstances in which SMA is unable to provide access, including but not limited to: where the information would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where the information is subject to legal privilege. If SMA determines that access should be restricted in any instance, we will endeavor to provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, SMA will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Information.


Personal Information Changes. If you have a SMA account, you may login to update or change your Personal Information. You can also send your request through one of the contact options. After submitting a request, SMA will utilize identity verification methods in order to change or delete account information and/or data.


What are our data security protections?

SMA is committed to using reasonable organizational, technical and administrative measures designed to secure the information to protect Personal Information within our organization. For example, we incorporate industry-standard security controls (like firewalls) and protocols (like SSL/TLS) to create sites that are resistant to standard internet-based threats.

Unfortunately, however, no data transmission over the Internet, nor any data storage system, is 100% secure. While we strive to protect your information, we cannot ensure or warrant the security of such information on our or third-party sites. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us by emailing email us at subject line: Attn Cybersecurity.

SMA retains Personal Information that we receive for as long as necessary to fulfill the purpose(s) for which the information was collected, to provide our services and products,

to pursue legitimate business purposes, to enforce our agreements, and comply with all applicable laws.


Notices and Disclosures


Children’s Privacy. With the signed consent of the parent or guardian, children are able to participate in some SMA activities. Personal Information may be collected from the parents or guardians of such participating children. Other Services are not intended for minors (individuals under the age of 18, or those who have not reached their legal majority), and we do not knowingly collect Personal Information from minors. If you become aware of any Personal Information we have collected from a minor, please contact us by emailing us at subject line: Attn Privacy, or mail your request to: SMA, 1201 Military Road, Suite 2 #172, Benton, AR 72015, Attn: Privacy.

If we discover that we have inadvertently collected Personal Information from a person under the age of 18 or if we are provided with a verifiable parental request, we will delete the child’s information.


Links to Third-Party Websites. Our Services may contain links to third-party websites, whose privacy practices may be different from SMA’s. This Privacy Statement does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third-party operating any website or service to which the Services link. Links to other sites do not imply SMA’s endorsement of the products or services or privacy or security practices of those websites. In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our sites or our social media pages.


Data Subject U.S. Laws. SMA services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the United States. Your Personal Information may be stored and processed in the United States where our servers are located, and our central database is operated. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities may be entitled to access your Personal Information.


Information on Third Parties. If you disclose any Personal Information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Statement


How to contact us about this Privacy Policy?

To let us know how you would like us to contact you, or to opt-out of receiving phone calls, emails, texts, or mail, or to stop sharing, email your request to us with identifiable contact information so that we are able to respond to your request. If you have questions about our Privacy Policy, want to know what Personal Information of yours SMA is in possession of, or if you have a concerns regarding our privacy practices, you can email us at subject line: Attn Privacy, or mail your request to: SMA, 1201 Military Road, Suite 2 #172, Benton, AR 72015, Attn: Privacy.

Please provide a description of your comments or questions in enough detail so we can respond appropriately and contact you.


Updates to this Privacy Policy.

Since we will continue to implement new technologies and improve our services and features, this Privacy Policy is subject to change at any time, without notice. Changes will be posted here or in other formats that we deem acceptable, and all changes will be effective immediately upon posting. When changes are made, we will update the date at the top of our Privacy Policy. Your continued use of SMA’s websites after the effective date of any modification to the Privacy Policy will be deemed to be your agreement to the changed terms.

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